Star Trek has delighted millions since 1966, unfortunately for Paramount Pictures the franchise has primarily appealed to a relatively small demographic due to the societal stigma that Star Trek just isn’t cool. At least that was the case until J.J. Abrams rebooted the franchise in 2009. Paramount Pictures implemented a very clever marketing strategy to promote Abrams’ Star Trek picture, which boldly took Star Trek where it had never gone before, hip NY and LA nightclubs. Major music industry names like DJ AM, Steve Aoki, and Friendly Fires were brought in to perform at Star Trek Dance Parties. Paramount’s ploy worked and they won the hearts and minds of the tastemaker crowd.
Kennedy Space Center should have looked at that marketing strategy and taken notes. Star Trek: The Exhibition, the largest collection of Star Trek relics and replicas to ever be put on display has been at Kennedy Space Center since June, yet few people seem to be aware. With the loss of revenue due to the retirement of the shuttle program one would think Kennedy Space Center would make a serious effort to promote Star Trek: The Exhibition in an effort to drum up some business. Instead they made a gaffe and decided to ambiguously package the exhibition as Sci-Fi Summer. They almost got it right when they extended the exhibition and dubbed it Star Trek: A Fall Celebration. The exhibition runs through October 31st, so you better hit warp speed down to Kennedy Space Center if you plan on checking it out.
The exhibition includes a replica of the original Enterprise’s bridge complete with a captain chair that guests can actually sit in. Guests can also checkout replicas of the Engineering and Sick Bay sets used on Star Trek: The Next Generation. The signature outfit Ricardo Montalbán wore in Star Trek II: The Wrath of Khan is on display as well. There is also a motion simulator ride and a live show.
Star Trek: The Exhibition
Kennedy Space Center Visitor Complex
State Route 405
Orsino, FL 32899
9am – 6pm
Though October 31st
$43 + tax for adults
$33 + tax for kids